免费无遮挡十八禁污污网站 影视大全 汤姆汤姆官网 汤姆官网 www.by在线观看 影视大全免费追剧 MD传媒免费全集观看在线观看 御用导航 在线观看视频高清无删减 在线免费观看污污的禁网站 骚虎网站 亚洲无码一区 无限资源免费韩国日本 首页汤姆高清影院播放 日本伦理剧在线观看 骚虎官网 御用导航提示页面汤姆骚虎 在线看免费 汤姆视频官方网站 骚虎御用网站 禁啪啪午夜剧场 好男人视频在线电影 骚虎在线观看播放 午夜剧场 汤姆影视 好男人在线视频免费播放 久久电影网 汤姆叔叔影院 在线看免费韩国电影 禁啪啪午夜剧场 两个人看的视频啦啦啦啦 在线免费观看污污的禁网站 汤姆首页 午夜剧场 日本伦理剧在线观看 国自产精品手机在线视频 禁啪啪午夜剧场 青苹果乐园影院免费 御用导航 汤姆影视最新出口 汤姆网站 汤姆叔淑网站 汤姆网站 首页汤姆高清影院播放 最近中文字幕完整视频 最近中文字幕在线完整视频 木瓜影院 最近中文字幕在线完整视频 虎骚视频 骚虎官网首页 汤姆高清影院直接进入 99视频精品全部 首页汤姆高清影院播放 最近中文字幕完整视频 汤姆影视最新出口 好男人视频在线电影 两个人的免费视频完整版 私人影视 骚虎高清影院 在线看免费韩国 tom叔叔 影视大全高清版 午夜么么哒 四虎影院 汤姆网站 好男人在线视频免费播放 嘟嘟影音网站 骚虎汤姆提示页 最新TOM影院入口在线观看 欧美视频 好男人在线视频免费播放 私人官网影视 骚虎视频 野花视频中文免费观看 MD传媒免费全集观看在线观看 小视频在线观看流畅黄 无限资源好看片' 骚虎在线观看播放 国自产精品手机在线视频 啦啦啦在线视频免费看 汤姆官网 骚虎高清视频在线观看 无敌影院视频在线观看高清版 两个人的视频全免费观看在线 性交视频 无限资源在线观看中文 汤姆叔叔 忘忧草影院 午夜剧场免费观看几分钟 汤姆汤姆官网 欧美视频 骚虎高清视频在线观看 汤姆汤姆官网 免费无遮挡十八禁污污网站 虎骚视频 骚虎tv 科蚪窝网 虎骚视频 三上悠亚在线观看 影视大全
Select Page

Google Ads can be challenging for beginners. Setting an Ad campaign is easy, but learning this platform can take time. We have bought some Google Ads mistakes you should avoid while making an ad campaign.

Google Ads is a powerful advertising platform for search engines, Google Display Network, and YouTube to rank your company. Setting up a Google Ads account is relatively easy. But it can be difficult to master this platform, and even the professional advertisers make Google Ads mistakes.

To increase your spending on Google ads, we’ve listed popular Google Ads mistakes to avoid.

Google Ads mistake #1 – Not Optimizing For Mobile Devices

The use of smartphones has been on the high rise these days, and everyone is addicted to it, but what does it mean for your Google Ads strategy?

According to a recent Google study, 74% of mobile consumers used Google as part of the research process.

93% of those consumers go on to make a purchase (source: Google). Mobile users are quick to convert. Be sure to optimize your ads accordingly.

Google Ads mistake #2 – Using wrong match types

Any keywords you have added into your Google Ads account will default to the ‘broad match’ match type unless you choose otherwise.

A ‘broad match keyword’ will trigger far more terms than you perhaps want to show, and you will bring clicks and impressions for queries not as important to your advertising objectives. This will increase your ad spend.

Google Ads mistake #3 – Not monitoring search queries and keywords

Google Ads allows you to see the words and phrases that triggered clicks on your ads. To refine the performance of your account, it is necessary to review search terms frequently.

You can find the negative keywords by using the ‘Search Terms Report’ feature, which can be found in the keywords section within your campaign. Identifying negative keywords and adding them to your account is helpful, as this allows you to stop your adverts from appearing for phrases that are not relevant.

Google Ads mistake #4-Not Bidding on Your Brand

Bidding on one’s own brand name has been discussed for a long time, with those who support both sides of the coin.

In our opinion, when initially working out a new campaign for a brand, there should always be a tiny percentage of the total budget allotted to your own branded terms.

Because if people already know your name, they likely are ready to click on your ad, and the last thing you don’t want, as a brand, is to have visitors search your name and to see a competitor’s name show up because they bid on your name when you didn’t.

Google Ads mistake #5 – Minimal Use of Extensions

Most amateurs are aware of the sitelink extension, which allow people to be taken to particular pages on your site.

It’s typically the most common extension that’s displayed, simply because it has the potential to take up the most space. However, there are plenty of ad extensions available for your use. Ad extensions are the features that allow extra business information to be displayed with your ad and make specific actions easier to complete.

This information could be a phone number, and address, store rating, or even more webpage links.

Google Ads mistake #6 – Not knowing your Competitor

Another mistake is not knowing about your competitors, you need to know who you are competing against, which keywords they are using, and their landing pages too.

For this, you need to place yourself in your customer’s shoes and know which ad you are most likely to click on. Check your competitor’s ad copy to see what you can study and apply them. Then browse their landing pages to see how you can improve your pages.

Google Ads mistake #7 – Not Testing Your Ad Copy

Only having clicks on your ad is not essential; there should be conversion, and you must accomplish your goal. Therefore, your Google Ads copy needs to be effective. The most important element in managing the Google ad campaign is testing your ad copy.

For testing your Google Ads copy, you need to have at least two to three Ad copy variants in your ad group. Create a compelling Google Ads copy by keeping your end goal.

Google Ads mistake #8 – Using “Display Select” with Search

Selecting this option will allow Google to show your ad on the Google Display Network as well as search networks.

We suggest you not to use Search Network With Display Select. Instead, it would be best if you only stuck to Search Network or create two different campaigns, one for Search Network, and one for Display Network only.

Google Ads mistake #9 – Not using responsive search Ads

Responsive search ads are the new ad format that allows you to input as many as 15 headlines and four descriptions. 

Google then automatically tests different variations of ad copy and picks the best performing combinations. 

This is much more advanced than regular expanded text ads, which has limited headlines and descriptions. Ultimately, this will help you write the most effective ad, especially once you start to get data about how ads perform for each keyword in your ad groups.

Final Thoughts

Optimizing your campaigns takes effort, but in the long run, it’s worth it. So don’t just set and forget your campaigns.

Want to get better results from Google Ads, but don’t have time to run your campaigns perfectly? Just get in touch with us; we’ll help you do it better.

Open chat
Need Help ?
a片无限看- 无限在线观看免费 骚虎视频官方-房事视频免费看 四虎视频官方-女人本色高清视频 午夜视频官方-24小时日本在线视频 野花在线官方-影视大全 久草视频入口-嫩草视频官网 小草视频入口-两个人观看野花免费视频 嫩草视频入口-大片免费视频 好大哥视频-好大哥dgdg